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However, in the case of a topic with many competitors, you will first target keywords that are niche and have few competitors, so that you will slowly accumulate traffic. Related article: How long does it take for content marketing to work? (If the main purpose is to attract customers through SEO) Is it better to produce articles yourself or outsource them? One thing that can be said regardless of the situation is that if you rely entirely on outsiders, you are likely to fail.
Even if you outsource, there is still a certain degree of control over direction and Mali Email List content. In the long run, it's best to keep as much production in-house as possible so you can build expertise that becomes an asset to your company. too much time to just build knowledge within the company without having any knowledge at all. Therefore, it’s faster to take the advice of an outside professional firm and incorporate it into your company’s systems to produce results faster. If you want to transition your business to one that relies solely on owned media advertising revenue, be sure to create an editorial function within your company.

If it is left to an outside company, the quality will be unstable. Even if you publish a successful article without any knowledge, it will not be usable next time if it is not replicable. On the other hand, if you wish to write a small number of highly specialized articles to generate B2B leads, then handing it over to a professional editorial production company and simply giving them guidance is an effective approach. Which CMS (content management system) is suitable for SEO? Check if the CMS has SEO basics and consider implementing it.
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